Statusbrew Update: Twitter Updates It's Policy For Automation

In their efforts to keep Twitter free of spam, they updated their policies regarding automation of Tweets that will not allow the publishing of the same message from multiple Twitter accounts simultaneously.

What does this mean for Statusbrew?

All the third party applications, including Statusbrew, will not allow users to share the same post on multiple Twitter accounts at the same time. Users will not be able to select multiple Twitter accounts at once when scheduling or publishing a post.

We have to abide by the deadline of 23rd March, 2018 that Twitter shared with all the third party applications.

You can read about the changes here: https://blog.twitter.com/developer/en_us/topics/tips/2018/automation-and-the-use-of-multiple-accounts.html

Important Takeaways From Twitter’s Changes

  1. Simultaneously Posting Identical or substantially similar content

Twitter says:

‘ Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. ‘

What this means:

One of the major reasons for this update in the policies is that trends were being manipulated in real time through false amplification of certain content, mainly to promote a propaganda and influence the decision of the people for an agenda.

To put an end to this, Twitter decided to not let it’s users post the same message or ‘substantially similar content’ simultaneously on multiple Twitter profiles that they control.

Rather than seeing this as a negative update, it has more positives to offer than what meets the eye. As a user, you would need to change the semantics of the message that you are trying to promote, giving a different voice to your message while connecting with different audiences. A major effect of this would be that marketers would be encouraged to create new content and share with their audience in real time.

Changes in the application:

To abide with the policies of Twitter, we would only allow the selection of one twitter account while creating a tweet in our Create Post section. We are working closely with Twitter on this and we will be updating the application in a way that is in your best interest.

  1. Simultaneously performing actions like Retweeting, Likes or follows

Twitter says:

‘ Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account. ’

What this means:

Many twitter profiles used to increase the reach of their content by getting their engagement from bots as Twitter previously allowed users and applications to like, retweet and follow from multiple profiles at once, also contributed to the false amplification of content and manipulate trends.

To curb this, Twitter has decided to restrict these actions being performed simultaneously. You will be able to however perform these actions in moderation organically.

Changes in the application:

There would be no changes in the application in this regard.

  1. Simultaneously automating actions like posting similar content, Retweeting, Likes or follows

Twitter says:

‘ The use of any form of automation (including scheduling) to post identical or substantially similar content, or to perform actions such as Likes or Retweets, across many accounts that have authorized your app (whether or not you created or directly control those accounts) is not permitted. For example, applications that coordinate activity across multiple accounts to simultaneously post Tweets with a specific hashtag (e.g. in an attempt to cause that topic to trend) are prohibited. ’

What this means:

Twitter clears out the grey area here by clarifying that scheduled tweets, retweets, likes and follow actions will also not be allowed simultaneously in an aggressive manner.

Another point that twitter has mentioned here is that the users are allowed to do cross posting but this content should only be posted to one account that the user controls. This point however is open for moderated retweeting.

Changes in the application:

We would be keeping a check on the frequency of the duplicate content that is being posted from a users account. However all the restrictions and consequences will be imposed by Twitter’s APIs and not our application.

IMPORTANT: Also, we would be restricting the use of Content Recycler as it promotes automation of similar content through a single account. From Today (2018-03-24), you cannot create a new recycler. Any old Post Recycler will continue to run until 2nd April, 18. We are already building new features in place of Content Recycler that will be more effective to use.

At the end, Twitter mentions while they are clearly defining what constitutes of spam, users and platforms should be careful of the 2 following policies.

  1. Posting duplicative or substantially similar content, replies, or mentions over multiple accounts you control, or creating duplicate or substantially similar accounts, with or without the use of automation, is never allowed.

  2. Posting multiple updates (on a single account or across multiple accounts you control) to a trending or popular topic (for instance, through the use of a specific hashtag) with an intent to subvert or manipulate the topic, or to artificially inflate the prominence of a hashtag or topic, is never allowed.

With these updates, it is clear that Twitter is pushing against the traditional aggressive marketing and encouraging users to create new content.

These actions would help in cleaning up the Twitter ecosystem and encourage the creation of original content. We would be working closely with Twitter in helping them reduce the amplification of similar content from multiple Twitter profiles.

Statusbrew’s Vision

With social media moving in a direction that encourages networking and promoting authenticity, we have a vision of providing you with the utmost convenience with promoting your content while also abiding by the social network’s policies.

We want you to be part of a clean social ecosystem where your content will have a greater reach and you will be able to connect more with your target audience.

We want to be able to provide you with more solutions, so that you are empowered in more ways to grow your business and provide value to your customers.

Along with the changes in the application, we have developed our Social Media Monitoring tool, Engage, which will allow you to connect with the people that are already talking about you. This will enable you to deepen existing relationships and build new relationships with your followers.

I would love to hear what you think about these updates and how do you interpret them, in the comment section below.

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Sanchit Raina

Innovator | Strategist | Blogger | I create, plan and execute Marketing Strategies, to create value for businesses | Marketing Lead