Let’s get over with two myths, One is Content Marketing is not a new form of marketing and the other is, Content Marketing Strategy involves all forms of content, not just written ones. Brands like Coca-Cola, Red Bull and Nike have been engaging with their audience since their establishment by storytelling, educating and providing value all the time to the personal level, by candidly understanding the power of content.
On the Interenet, every click, view and even the emotion is tracked and noted somewhere in a form of statistics in order to understand the user behavior. For your comfort, I have compiled the most important 100 Social Media statistics for 2018 that you must know before entering the new year party.
Gone are the days when the catchy headlines were enough for a writer to engage a reader for a plain text journal. In today’s era of eye-pleasing visuals and graphics, the text has turned out to be a mere custom of necessity. How so ever smart a content might be, focussing only upon the text is going to disinterest your prospects and readers for the reason of being flat or dull. Whenever a content is generated, there are two cases. One, the reader reads and forgets, and the other, the reader reads and reacts! If you are getting enough of the reactions on your generated content, it is a clear sign that you are striking the right chords with your audience. Now, understanding that we can’t forcefully make someone read or know about your brand or business, it is essential to take the Content Beyond Text!
As a Social Media Manager, the most important tool in your team’s arsenal is the Social Media Content Calendar. It provides easy visualization of your Content Marketing plan, with proper deadlines and easy organization. With Statusbrew’s newly released Social Media Calendar View, you can visualize your posts across all your connected Social Networks. If you already have a workflow established in your team, our Social Media Calendar will fit right into it.
In the absence of big budgets and experienced marketing teams certain startups cracked the mystery of how to get people to use their service/product at that time. How did they do it? Growth Hacking! Rethinking marketing from the ground up, is what it can be called. It’s a term that came into being 7 years ago and since then these two words have made us rethink our whole approach to marketing because it is not marketing, well not purely.