Instagram’s prime focus has always been building connections and communities. It has always tried to serve itself as a platform for aspirants to become Influencers.
In the absence of big budgets and experienced marketing teams certain startups cracked the mystery of how to get people to use their service/product at that time. How did they do it? Growth Hacking! Rethinking marketing from the ground up, is what it can be called. It’s a term that came into being 7 years ago and since then these two words have made us rethink our whole approach to marketing because it is not marketing, well not purely.