Think about your cell phone. You cannot do almost anything without it. It’s not a luxury but a necessity for you. You need it to call your friends and family, you use it most of the times to access the internet, you probably do a lot of powerful calculations on it. And now think of Social Media, specifically think of Social Media for your business. It’s like you need to buy a cell phone. But more than buying a cell phone, it’s more important to decide which phone do you want to buy.