Let’s get over with two myths, One is Content Marketing is not a new form of marketing and the other is, Content Marketing Strategy involves all forms of content, not just written ones. Brands like Coca-Cola, Red Bull and Nike have been engaging with their audience since their establishment by storytelling, educating and providing value all the time to the personal level, by candidly understanding the power of content.
Over the last decade Social Media has emerged as a platform for people to connect on the internet. It is essentially the current state of the Internet. Businesses have started to realize this over the recent years and started to build their presence on all the relevant Social Networks. Social Media benefits your business in a lot of ways, like providing an easy way to communicate with your customers, understand customer insights, delivering exceptional customer experience and scaling your outreach/marketing efforts.