Influencer marketing is a modern marketing phenomenon in the world of marketing and advertising thus making it mandatory for any business to find influencers who are well-established in their definite niche, who can carry your words and product to your audience. TapInfluence partnered with Nielsen Catalina Solutions on a 2016 study that said that influencer marketing produces 11 times the ROI of traditional forms of digital marketing.
Influencer marketing is a psychological arcade to encourage people to use a product or service by including influencers in your marketing strategy. This has been adopted as a mandatory tactic by almost every brand and company in recent years.
Becoming an Influencer always first starts with becoming a professional. And when it comes to portraying yourself as a professional, a LinkedIn profile always works as a highlighter. LinkedIn is the world's biggest professional network with 500 million users from 200 countries. People are working hard to become a LinkedIn Influencer nowadays and I say, it’s really worth it.
Before you sell yourself to your clients, you need to show what you are going to deliver them in the form of a brand that holds your service and value. The prime motive of Brand discovery is to prove that you’re authentic because brand authenticity is a key backrest for your brand. You wouldn’t drive a car if there are no wheels. right?
Writing a mission statement has been a very common practice among many businesses and brands for years now. It has now also initiated a trend among individuals to create one, called a Personal Branding Statement.
Today, almost every individual is looking to have better visibility online. Many people are focusing on Personal Branding but still many others aren’t aware of it. If you want to move ahead and grasp the best opportunities out there, you have no option but to hold a blue umbrella while others are busy holding the white ones. Your personal brand is the whole of what you do, how you do and why you do. It’s your responsibility to craft your work experience and deliver value in a way that makes you unique. It's important to stay patient as it’s not a one-week process. Personal Branding needs complete dedication, hard work and time to get the right kind of results. In order to help you grow, I have compiled all the aspects of personal branding in this blog. Pursue this guide and improve your personal branding techniques. It’s necessary!
Today, every business and individual is striving to become an influencer. It’s a necessity. Researches and Surveys are already proving the power of Influencers. Becoming an influencer doesn’t only mean having a million followers on a Social Network but to have a connection with every one of them. You absolutely have to network with EVERYONE. Because when you connect with everyone, they will talk to others about you.