100 Social Media Statistics That Matter for Your Business In 2019 + Infographic

Towards the end of every year, we like to read all sorts of interesting stats about social media. It's astounding how fast things can change in only a single year, and 2019 has a range of surprising statistics to reflect on.

This year we've seen how social media use continued to grow around the world, so we’ve collated the best of social media marketing statistics in this article. And it comes as a fantastic resource to help you enhance your strategies and plan the engagement of your business with social media.

Hop on to the following categories to see social media marketing statistics that will help you answer the critical questions like - How should we utilize social in 2019? Which social media platforms should my business invest in?

Ready? Let's go exploring!

Table of Content

What services are people using to share, chat and stay connected?

In the digital age, the number of social media users is increasing! Everyone and their connections are increasingly moving online, so why miss out on information your business need to reach them?

Below is a look at the platforms used by people along with the monthly active users.

Social Channel Monthly Active Users
facebook Facebook 2.27 billion users
twitter Twitter 326 million users
instagram Instagram 1 billion users
linkedin LinkedIn 260 million users
pinterest Pinterest 250+ million users
snapchat--2- Snapchat 255 million users
youtube YouTube 1.9 billion users
reddit Reddit 330+ million users
whatsapp WhatsApp 1.5 billion users
flickr Flickr 90+ million users
wechat Wechat 1.08 billion users
weibo-website-logo Weibo 446 million users
telegram Telegram 200 million users
viber Viber 260 million users
messenger Messenger 1.3 billion users

General Social Media Marketing Statistics for Businesses

Since social media marketing is continually evolving, so should our knowledge as marketers. The following list consists of the general social media statistics that you don’t want to miss in 2019!

General Social Media Marketing Statistics

Facebook Marketing Statistics for Businesses iconfinder_square-facebook_317727

Despite the fact that Facebook remained in headlines due to its information breach scandal this year, it is still the most famous social media platform around the globe due to its renewed focus on meaningful interactions between users.

Let's dive into the Facebook statistics and find out, what are the numbers showing?

Facebook Marketing Statistics

Twitter Marketing Statistics for Businesses iconfinder_4_939755

Ever since its inception, Twitter has been clocking up some impressive numbers. There are countless Twitter stats, facts and figures out there on the internet, so we’ve gathered the very best for your understanding of how Twitter can help your brand grow.

Twitter Marketing Statistics

LinkedIn Marketing Statistics for Businesses iconfinder_linkedin_386655

LinkedIn is a popular platform among brands wanting to reach a professional audience. It is no more a platform to just post your resume and get a job! Social media statistics show that LinkedIn is now the dominant social media platform for content marketing, lead generation, and to build, consolidate and maintain the business connections.

Here's a list of statistics that show why LinkedIn is a fantastic platform for businesses.

LinkedIn Marketing Statistics

Pinterest Marketing Statistics for Businesses iconfinder_pinterest_circle_294708

Pinterest Marketing Statistics

Instagram Marketing Statistics for Businesses iconfinder_Instagram_1298747

Instagram is one of the biggest social media giants on the market right now with more than 1 billion monthly active users and over 25 million active business accounts.

Furthermore, still if even after knowing this you aren't utilizing this visual stage for your business, you're unquestionably missing a massive chunk of your audience and opportunities to connect with and convert them!

Read on for the latest stats!

Instagram Marketing Statistics

Important Social Media Content Statistics for Businesses

  • There are chances that 51% of people would unfollow brands on social media if they post content which is irritating
  • While 27% would mark/report the brand and page as spam and block.
  • 8 out of 10 marketers use visual assets in their social media marketing
  • Video is the #1 content type that consumers want to see from brands on social media
  • 93% of businesses gain a new customer due to a video posted on social media
  • LinkedIn is the #1 platform that B2B marketers use to distribute content at 94 percent
  • After LinkedIn, Twitter is famous amongst marketers - 85% of B2B marketers use Twitter to distribute content
  • There is a 5.2 times increase in purchase intent when Twitter users are exposed to content from the influencers
  • Above 70% of viewers use Youtube for "help with a problem" they're having in their hobby, studies, or job
  • 1 billion hours of video content is watched every day on Youtube
  • Over 14 million articles are pinned daily on Pinterest
  • Instagram posts with location gets more engagement (79%) than posts without location

Social Media Content Statistics

We've also created a detailed infographic on social media statistics to follow in 2019.

infographics-new

Note: The above Social Media statistics have been linked to the source and research websites, we’ll be updating this list of stats as we get new data points.

Wrapping Up!

So, that’s your fill of social media statistics for now! After seeing all of these statistics, you really can’t deny the incredible marketing and selling power that social media has.

Now that you know the importance of social media, it’s time to learn how to leverage it for your business. In case you're searching for in-depth insights regarding your brand then connect with us for a free demo 📞 and see how Statusbrew can boost your social media strategy.

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Ritika Sharma

Ritika is a digital marketing specialist and a writer who works on putting together creative and useful content for Statusbrew. Other than this she's an adventure seeker and a photography enthusiast.
  • Amritsar