100 Social Media Statistics You Must Know [2018] + Infographic

On the Internet, every click, view and even the emotion is tracked and noted somewhere in the form of statistics in order to understand the user's behavior. For your comfort, I have compiled the most important 100 Social Media statistics for 2018 that you must know before entering the new year party.

Social Media has captured this era from personal to professional point of view. One of the reasons why it’s still elevating is due to the high presence of businesses. The statistics on Social Media are rolled every now and then worldwide, in order to make businesses and brands understand about the benefits they can have from it.

For a note, the world population is 7.6 billion as of October 2017 as per Wikipedia and the internet holds 3.5 billion users.

These numbers in the Social Media statistics are blowing the minds of all marketers, they always come in millions and billions. Still, it's crucial for the future business online strategies.

User Count on Social Media

Social Channel Number of users
Facebook 2.072 billion users
Twitter 330 million users
Instagram 800 million users
LinkedIn 500 million users
Google+ 111 million users
Pinterest 200 million users
Snapchat 178 million daily users
YouTube 1.5 billion users
Reddit 234 million users
WhatsApp 1.3 billion users
Flickr 90 million users
Wechat 1.12 billion users
Weibo 600 million users
Airbnb 150 million users
Periscope 10 million users

Social Media statistics for 2018

Google statistics for 2018

Facebook statistics for 2018

Twitter statistics for 2018

Instagram statistics for 2018

LinkedIn statistics for 2018

Snapchat statistics for 2018

Social Media statistics for business for 2018

Social Media statistics for content for 2018

We have also created a detailed infographic representing the social media stats to follow in 2018.

Have a look


Social Media isn't a fun place anymore, it is constantly providing a meaning to the online professionalism. The above Social Media statistics have been linked to the source and research websites, some are subjected to approximation.

What do these Social Media statistics mean to marketers?

Image Source: Tayloright

Social Media Marketing is unceasingly proving to be successful in a way that traditional advertising isn’t--and thanks to the advanced metrics that help us understand our audience, content marketing teams can make more knowledgeable future decisions with the digital medium. Now may be it's the perfect time to think about your business for the year 2018.


  1. 5 Social Media Marketing trends for 2018
  2. 5 Strategies to grow your business on Social Media, that no one is telling you
  3. Social Media metrics and ROI - How you should track?

Eager to know from you!

Social Media statistics can be analyzed in various forms in order to meet different business strategies. Comment the Social Media statistics that helped you strategize your business goals.

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Mohamed Sikandar G

Content Developer