People are talking about your brand. But are you listening?
Social media gives people a chance to voice their opinion on companies, brands and simply whatever flies into their heads. This, of course, makes it a powerful research tool for companies keen to know what people think of them. However, the downside of the ease of use and popularity of social media platforms is they can make it difficult to slice through all the noise and monitor the conversations that are of great importance to you!
"That’s why brands need social media monitoring tools."
There’s a lot of great social media monitoring devices out there. Among them are tools built specifically to enable you to select most important and relevant conversations on social media known as social media monitoring tools. A portion of these tools empower users to manage all their favorite social networks and also let you monitor various trends and keywords on social media all through a single unified dashboard.
There’s probably a social media monitoring tool that will fulfill your needs. Let’s take a look at the 25 best ones for business of all sizes!
But first things first... Why to monitor your social media?
In order to give an edge to your social media presence, build a strong brand and successfully deal with your social media accounts, you'll need to do some social listening. Here are 3 good reasons why your marketing team should be monitoring your brand on social media right now.
- Maintain brand reputation online: Social Media can rapidly abandon companion to foe if not viewed over closely. Don’t let one sour customer thrash your reputation by voicing their bad experience all over the internet. After all, no business can be perfect. Check the issue from the beginning and properly accommodate your disturbed customer before they pollute the information with negative comments about your brand.
- Identifying influencers and brand advocates: Social Media Monitoring is a great way to identify influencers and brand advocates. These are the people you want on your side because they have potential to boost your business by constantly posting good about your brand. Once you have identified who they are, you can begin finding ways to attract their attention. For an instance, you can post in the comments section of their blog.
- Find the potential customers: Every Social Media user out there should be viewed as a potential customer. Monitor their posts and respond accordingly to one’s that are relevant to your business objectives.
Top 25 Social Media Monitoring or Listening tools in 2018
There are a plethora of social media monitoring tools available in the market. Primarily, you have to gain in-depth knowledge of these tools to pick your best social media marketing software. Here I am listing best social media monitoring tools for businesses of all sizes.
Keep in mind, all the tools listed below are not arranged in any particular order some are standalone monitoring tools while others have it as a feature within a social media management tool.
With Statusbrew's Engage feature you can efficiently monitor and keep track of your brand mention over leading social media platform - Twitter. Moreover, the icing on the cake is that you can reply, like, retweet or perform follow/unfollow actions from the same platform. In comparison to other social media listening tools, it is much cheaper in price and has great functionality. It's listening feature facilitate real-time and ongoing analysis of any topic, hashtag, brand, industry and more on Twitter. You can uncover not just what people are saying, but also how they feel and any related context.
Besides social media and brand monitoring, Stausbrew provides a unified solution for Social Media Management. By utilising Statusbrew you can experience the ease of Social Publishing, Community Management and Brand Monitoring across all your Social Networks, all from one place.
It enabling teams to collaborate and increase productivity on social media. Statusbrew supports most popular social platforms like Twitter, Facebook, Linkedin, Instagram, Google+ and more. The pricing is at the lower extreme, and Statusbrew also provides 14 days free trial of all plans to all its users.
Price: Starting at $25 per month, $125 per month, and enterprise plan
HootSuite is another popular social media monitoring tools, and it is an enterprise package tool for analyzing and listening to your social media responses. The platforms that Hootsuite supports include Twitter, Facebook, Google+, LinkedIn, WordPress, Instagram, Youtube and more. HootSuite allows you to view your RSS feeds easier and faster and to share them across your social networks. Moreover, Hootsuite integrates with a bundle of apps like Hootsuite syndicate Pro, Hootsuite Insights, Brandwatch, ReviewInc, etc., assisting you do perform almost tasks from its dashboard.
If you are a single user or a team, you may confidently prefer Hootsuite. It enables you to assign delegates from your team to handle specific tasks and sending personal messages. The training or support team of Hootsuite not only guide you on its tools, but it also covers whole social media arena.
Prices: Starting at $19 per month, $99 per month, $499 per month
Hubspot’s is well known for inbound marketing and sales with its featured set of software. Even there are plenty of social media listening tools, Hubspot is no way lagging in marking its footprints in social media. Its social media software is not only to monitor and respond to your social media accounts, but you can also have detailed insights into the customer relationship and the leads through highly engaging posts.
Instead of merely watching the overview which drives more audience, you can track a funnel to discover which posts or activity brings you more leads and sales. Accordingly, you can be more proactive in particular. The common platforms do Hubspot support includes Twitter, Google+, LinkedIn, Facebook, Pinterest, Youtube and more.
Prices: Starting at $200 per month, $800 per month, and $2,400 per month
Buzzsumo is unique among all free social listening tools. It is not just to monitor your social media posts; it is a package for content research on social media networks. Along with its data on social media monitoring, it performs well on content promoting strategy.
Even for free, you can explore any topic or term you are into to see its popularity in social media, which social network it is engaging more audience. Depending on its results, if you see that particular topic is most familiar with Facebook, then you can improvise your facebook page, publishing videos and further to promote well.
Buzzsumo ensures your content planning and marketing over the social media networks.
Prices: Starting at $79 per month, $139 per month, $239 per month and $499 per month for enterprises.
Mention is an entire package for handling your multiple social media engagements. It has its reserved space for superior brands. It comes with a set of features allowing you to give authority to delegates, assigning tasks to your team, monitoring your team’s activity, creating and sharing alerts, report generation, importing reports, and the list goes on.
It supports multiple languages. It is a paid service. Mention generates alerts on its dashboard on every remark comes live. You can have more filtering options to retrieve your participation for a day and also you can have reports for a period to know your performance on social media.
Prices: Starting at $29 per month, $99 per month, and enterprise plan
Keyhole is specifically to focus on Twitter and Instagram. Tracking and monitoring YOUR mentions alone is just a part of social listening. The crucial role is to know the market trend and competitor influence on your particular domain.
To handle such crucial task, Keyhole would be a predominant way. Keyhole gives you trends, insights, in-depth analysis related to your hashtags, keywords. This helps you to notice your performance level and how you have to improve your strategy. To be active and proactive, Keyhole assists you with its data on key social media influencers breaking down the industry on specific keyword or hashtag for that instant.
Prices: Starting at $165 per month, $349 per month, $599 per month, $999 per month, and enterprise pricing
Sprout Social is a wrap up social media monitoring tools for business. It helps you in either way to monitor and engage yourself from its dashboard. You can even publish posts from Sprout social dashboard and pool resources with your team delegates.
The primary social media platform it supports are LinkedIn, Facebook, Google+, Twitter, and Instagram. Instead of juggling between Facebook pages and Twitter feeds, manage all your activities from a single hub.
Prices: Starting at $99 per month, $149 per month, and $249 per month
8. Zoho Social
With Zoho Social, you can schedule unlimited posts, publish, monitor its responses, respond, know what people are talking about your brands, generate reports on your performance or mentions and furthermore. Zoho Social enables you to track your brand’s audience and to convert them into your assets or leads and feed into to your Zoho CRM tool or even in your Zoho social portal itself. With Zoho CRM, you can also auto-create your leads from your social media platforms.
Prices: Starting at $10 per month, and $50 per month.
With Brand24, you can quite easily monitor your mentions, and also you can have analysis on your social media reach for your posts and branding. Brand24’s listening tools allow you look for your valuable prospects and you can manipulate them to convert as your leads.
Moreover, from the analytics report, you can discover keywords, hashtags, penetration on the social media platforms, hot topics or discussions related to your brands and more. The networks that Brand 24 support include Instagram, Blogs, Forums, Twitter, Facebook and more. For any business size, Brand24 is optimal as it provides you its features and benefits at affordable cost.
Prices: Starting at $49 per month, $99 per month, and $399 per month
As a tremendous social media listening tool, Falcon.io proves its excellence in social listening, engaging audiences, creating responses, and generating reports. Furthermore, Falcon.io is unique for brand building. You can extend your brand to a greater extent as it allows you to monitor your brand, top influencer’s participation, big shot’s hot discussion on your brand topics and more.
Falcon.io is extensively for building business brands to stand out in your industry. You can collaborate your data with its social data to engage customers and to attract new influencers or prospects. These are the supporting social media platforms: Youtube, Twitter, Facebook, Google+, LinkedIn, and Instagram.
Prices: Starting at $1,000 per month, $1,750 per month, and enterprise plan
Leverage industry-leading analytics and tools to grow your business
on Instagram and Facebook with Iconosquare. It is a standout amongst the most popular Instagram and Facebook analytics and management tools. Besides its robust analytics and management features, Iconosquare offers custom feeds, which you can use to monitor specific Instagram content. For each feed, you can add up to 50 users and 20 hashtags.
Prices: Starting at $29 per month, $59per month, and agency plan
Tailwind: Tailwind is a trusted reliable and secure monitoring tool which is built specifically two most famous visual social media platforms, Pinterest and Instagram. Besides its scheduling and analytics features, Tailwind empowers you to monitor your content and your competitors. It also provides information about emerging trends so that you can dive deeper into them.
Tailwind can enable you to cut through the noise and discover conversations that matter the most to your brand. It is an apt social media monitoring tool for the visual marketers.
Prices: Starting at $9.99 per month, $799.99 per month, and enterprise plan
This tool has been around for years. This tool is considered to be the best for real-time tracking, monitor keywords and brand mention. This tool is an official dashboard of Twitter where you can add multiple twitter account and monitor them regularly from the single platform.
If This Then That (IFTTT) will alert you to each feed where ever your keyword or specific topic mentioned online. IFTTT works on a simple flow enabling to give trigger, and it then gets into action accordingly.
For an instant, you can enter your search term and RSS feed URL to create a trigger. The supporting platforms are Facebook, Twitter, Tumblr, Delicious, Buffer and Google Drive.
15. Google Alerts
Google alerts, or analytics is well known social media monitoring tool. It is easy to use and comes free. You can set an email alert for specific keywords or phrases, and you will be getting alerts on every mention over the web. You can set filters for your alerts on region, languages and even sources like blogs, articles, forums or any web pages.
Set up Google Analytics to see your activity or performance on your social media networks and see how your traffic is generated from social referrals. You can improve your social participation to bring more traffic to your site. So basically, you can use Google analytics to monitor your social media performance.
Trackur is a simple to use and an affordable monitoring and analytics tool that supports Twitter, Facebook, Google+, Blogs, Forums, and more platforms. It can help you dive deeper into discussions occurring around your brand. Trackur scans hundreds of millions of web pages including news, blogs, video, images, and forums and alerts the user to anything that matches the keywords monitored.
It also gives executive insights then analyze the trends, sentiment, and influence level. Using sophisticated online reputation monitoring and filtering technology, Trackur is your reputation guardian.
Prices: $97 per month, $197 per month, and $447 per month
Awario: As its name infers, the product keeps clients mindful of every single online discussion, occurring around their brand, administration or industry. Unlike other social media monitoring tools, Awario discovers mentions in social media, as well as all around the web: web journals, forums, review platforms, news sites, and that's just the beginning.
Each of the mentions in Awario dashboard can be arranged by Reach. In case you're into reputation management, you'll cherish Awario's sentiment analysis, which denotes every one of the mentions as positive or negative.
Prices: Starting at $29 per month, $89 per month, $299 per month
18. Union Metrics
Union Metrics provides the social intelligence that can help you improve your social media strategy. With Union Metrics, you can track and analyze social media posts, monitor your competitors and trends, conduct research, and more.
Platforms supported: Twitter, Facebook, Instagram, and Tumblr
Prices: $99 per month, $199 per month, and enterprise pricing
19. Social Mention
Social Mention is a search engine but specifically to see the user-generated data. You can enter your topic or brand; the tool provides you the search results on places wherever there was a discussion about your topic. It helps you with the fresh data for around one month and its checks for the results from more than 100 platforms including Google, Twitter, Youtube and more websites. You don’t have an account, and also it won’t be saving your search results or queries for retrieval.
NUVI is a real-time analytics platform for social media that gathers all your social media data displays it in insightful visualizations to help you make decisions instantly and effectively. It supports Twitter, Facebook, Instagram, YouTube, Reddit, VK, Blogs, and RSS feeds.
Like most social media management tools, NUVI can help you publish and schedule posts, analyze your social media activities, and create reports.
Price: Custom pricing (Pay for what you need)
Sendible is the popular social media management platform built for agencies looking to manage social media more successfully for their customers. Over publishing, scheduling, reporting and collaborating on social media content, you can also react to comments and messages from an inbox and monitor keywords, hashtags (#tags) and your competitors on social media and the web.
Sendible supports Twitter, Facebook, YouTube, Instagram, Google+, Blogs, Review sites like Yelp, and more platforms.
Prices: Starting at $49 per month, $199 per month, and $499 per month, and enterprise plan
SentiOne is an insightful social listening and online
reputation management platform that will help you take full control of your brand’s reputation online and respond to your clients’ needs with no delays. It acts as a complete solution to listen, analyze and react. With its help, you can look up unlimited keywords to collect and analyze relevant data.
SentiOne helps to monitor any language and see the sentiment of conversations happening in over 25 languages. It also enables you to explore new marketing opportunities and truly connect with your audience.
Prices: Starting at 49 EUR, 199 EUR, and enterprise plan
Commun.it - It is a social listening and community management tool for Twitter! If you want to improve the way you build relationships and discover leads or prospects on Twitter, Commun.it is a suitable tool for you. With it you can dive deeper, and get insights about the people related to you, connect to new ones, pinpoint and nurture new leads and prospects, monitor specific content items and more.
This helps you to grow engagements and build real connections that help you reach your business goals.
Prices: $22.99 x 24 months (2 year subscription), $24.99 x 12 months (1 year subscription), and $70.99 (monthly subscription)
Talkwalker is a powerful marketing analysis tool that allows you to measure sentiment and brand health. Talkwalker is your extra set of eyes and ears. It monitors what's happening on all social channels and online media in real-time, on all markets, in 187 languages.
You can find out what customers think about your campaigns, products, events, earnings calls, and brands. Or track your brand awareness and message impact globally. It supports more than 10 social platforms, websites, print, and broadcasts.
Prices: Starting at $8,400 per year, $18,000 per year, and enterprise plan
Klout is popular with its influencer measurement tool and is one of the most controversial social media monitoring tools. Klout rates you on your social activities and public discussions. Using the Klout score you can adjust your posts according to your target audience’s interests and increase your engagement rate.
There are the individuals who don't like it and claim that its scoring framework is totally off base. Whereas, on the other hand, there are few people who think that it's helpful, as it quantifies impact through commitment on Twitter. It is a decent method for watching out for what individuals think about your brand and to perceive what impacts them the most.
Price: Contact Klout Team to know about pricing.
To run a successful business, you have to focus on both positive and negative impressions of your brand across all platforms. Thankfully, with the advancement in technology, we do have loads of social media monitoring or listening tools. With its uniqueness, you can use it either to monitor your social mentions in promoting the business or to respond to your negative reviews before it spreads and spoils your brand.