Social Media definitely has impacted the way businesses do everything, be it Customer Support, Social Selling, Increasing Brand Awareness or virtually anything. This is why social media has become such an integral part of every business strategy. While some embark on this journey on Social Media on their own, others prefer to leave it to the pros. They tend to rely on coaches and marketing agencies to help them grow their social presence.
Let me begin with a convincing insight on Instagram Marketing Strategy. This Social Network claimed to have grown its monthly business advertisers to 2 million in September 2017, which was limited to 1 million in March 2017. That is 100% increase in just 6 months.
Think about your cell phone. You cannot do almost anything without it. It’s not a luxury but a necessity for you. You need it to call your friends and family, you use it most of the times to access the internet, you probably do a lot of powerful calculations on it. And now think of Social Media, specifically think of Social Media for your business. It’s like you need to buy a cell phone. But more than buying a cell phone, it’s more important to decide which phone do you want to buy.
Have you ever participated in a treasure hunt kind of a thing? Or even familiar with the basic idea of the whole thing? It’s amazing how people are so motivated to find something about which they know nothing. You have a lot of incredible clues along the way and you have to go through a journey where you don’t know what is next. And at each step people are filtered until one person or team finds the treasure.
Let’s get over with two myths, One is Content Marketing is not a new form of marketing and the other is, Content Marketing Strategy involves all forms of content, not just written ones. Brands like Coca-Cola, Red Bull and Nike have been engaging with their audience since their establishment by storytelling, educating and providing value all the time to the personal level, by candidly understanding the power of content.
We’re going to discuss one of the biggest challenges faced by businesses, marketers and community managers online, which is Social Media scheduling. Unlike other activities, Social Media scheduling demands to be consistent and strategic all the time, in order to reap the maximum benefits.
Even if you’re not a fan of Social Media, it’s okay. It doesn’t have to be a great deal to stay away from Social Media unless or until you’re really concerned about your personal brand. But, what about your business? Can you afford to lose the benefits that your business can harvest with right Social Media Marketing Strategy?
I’ve been doing a lot of reading and research lately about Influencer Marketing. Yes they are two different things, reading and researching. We’ve already mentioned about Influencer Marketing being a prominent Marketing Trend in 2018 in the blog link mentioned below; which I obviously want you to click and read through.
On the Interenet, every click, view and even the emotion is tracked and noted somewhere in a form of statistics in order to understand the user behavior. For your comfort, I have compiled the most important 100 Social Media statistics for 2018 that you must know before entering the new year party.
Since the inception of the social world, marketers have been strongly debating on Social Media metrics that matter. If all the metrics are available, then why do thousands of businesses and brands still struggle to generate brand awareness and revenue?