Social Media Marketing: Tips to Maximize ROI + [Infographic]

Using social media for marketing your business does more than improve site traffic. It provides a valuable venue that can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. But be honest! Is your social media marketing getting you the desired return on...

Influential Social Media Marketing Campaigns of 2019

Social media marketing campaigns are the new-age advertising and marketing efforts. These are online practices that integrate the world of social media and the objectives of a business in an innovative way. For example, you have an ABC clothing brand, and you aim to globally expand your business, then social...

Ultimate Marketer's Guide To Instagram Hashtags in 2019

[Knowing how to use best hashtags for your business is crucial this season to work efficiently on Instagram. Here's what you need to know about Instagram hashtags in 2019!] Many words have been added to the dictionary in recent decades thanks to social media, but few have become so widely...

How To Utilize Social Media Platforms For Sales?

Social media has probably become an essential cog in the digital marketing mechanism. With its extensive reach and enormous user base, social media is apt for businesses and marketers who want to reach out to their audiences. With the technology advancements over the past several years, social media has exploded...

[Webinar] Metrics & KPIs Every Marketer Should Track

Marketing metrics and KPIs (Key Performance Indicator) are specific numerical data that are calculated by every marketing team to measure the alignment of their growth with the goals to achieve. In other words, we can say they are used to check the performance of any set goal. Metrics can be...

How to Find Key Influencers in Your Niche Using Social Media

Influencer marketing has emerged as a powerful channel for driving high ROI. Businesses that understand the know-how of effective influencer collaborations are getting impressive returns. Some of them gained an earned media value of up to $18 for every dollar they spend on influencer marketing Though finding the right influencers...