Marketing

Total 105 Posts

The marketing landscape is ever-changing and growing with advances in technology. Thus, follow our latest social media marketing tips & resources to stay ahead of an ever-changing industry.

[Webinar] Metrics & KPIs Every Marketer Should Track

Marketing metrics and KPIs (Key Performance Indicator) are specific numerical data that are calculated by every marketing team to measure the alignment of their growth with the goals to achieve. In other words, we can say they are used to check the performance of any set goal. Metrics can be...

How to Find Key Influencers in Your Niche Using Social Media

Influencer marketing has emerged as a powerful channel for driving high ROI. Businesses that understand the know-how of effective influencer collaborations are getting impressive returns. Some of them gained an earned media value of up to $18 for every dollar they spend on influencer marketing Though finding the right influencers...

[Webinar] Understanding Social Media Demographics

Understanding the statistical data of your social media audience plays a significant part in any social media strategy. Each platform has the potential to reach a set of people it is made for. The understanding of these statistics is essential to tweak the online marketing strategy and reach the right...

[Webinar] Evergreen Content and Its Importance

People have widely used the term Evergreen Content in recent times, but only a few of them know what exactly it is and how it can prove beneficial for any business. It can be defined as a piece of content that stays 'fresh ' for a more extended period of...

22 Experts Reveal Their Biggest Social Media Marketing Challenges

Social Media is a simple yet extremely powerful tool supporting nearly every marketing objective from brand awareness to advocacy over the past few years. This value that social media offers, forces social media management teams to think more critically about their online marketing efforts as a whole. However, despite all...