Before you sell yourself to your clients, you need to show them what you are going to deliver in the form of a brand that holds your service and value. The prime motive of Brand discovery is to prove that you’re authentic because brand authenticity is a key backrest for your brand. You wouldn’t drive a car if there are no wheels, right?
No one would just come and buy your services if there’s no authentic foundation because there are a million other people holding the same skills that you have.
While you are building your personal brand, you need to analyze your potential to stick to the commitments you will make in your expertise.
In simple words, brand discovery is the process of converting your abilities into values and create a brand in the market that provides a professional and emotional trust among the people who need you.
Why Brand Discovery?
Brand discovery remains to be one of the strongest processes among most of the companies, individuals and organizations as it prevents them falling into misdirected commitments.
In order to get a perfect reflection of your business, you need to create a strategy to discover your brand.
The fact is, people love to connect with brands that share values and tell personal stories, not your desire to own a luxury car. That’s why it’s important to swim into the sole purpose of creating a brand.
Your brand will speak every time you take a project; attend a meeting or post content on Social networks.
Ask these 7 questions to yourself during your Brand Discovery process:
- What do you think you are providing your clients?
- What is the key problem you are solving?
- Who are your target clients?
- Do you have a key value?
- Are your clients experiencing that value?
- What do your clients ask from you exactly?
- Where do your competitors stand?
Can you imagine an individual or company running a campaign that has no key target? It sounds like an airplane taking off from an airport with no idea about the destination.
Brand Discovery helps you stay on track while taking an initiative, examine the ongoing process and achieve the output.
While enhancing your career; you need a mandatory goal and strategic time management to hit the competitions.
The only point you have to remember is to understand that competition will always grow.
Benefits of Brand Discovery
- It will deliver a clear idea for your marketing strategy.
- It helps you achieve recognition and loyalty.
- It clarifies the values you should provide.
- It helps you market yourself.
- It places you right in your target market.
- It helps you set up your financial strategy.
- It allows you to get the resources you need such as talent and capital.
A brand can make you and your audience feel safe while working together; which is all we care for at the end of the day.
If you are expertized in your field of work or your business then you should create a branding strategy and discover who you are; NOT FOR YOU BUT FOR THE ONES WHO NEED YOU.
What sort of strategy do you apply for discovering your brand? I would love to hear from your experience in the comments section below.
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