Twitter's new policy update proposed on (March 23, 2018) to limit Bulk, Aggressive and very High-Volume automated retweeting aroused a precise blend of emotions amongst its users.
Twitter has placed significant limitations on what users and bots may tweet to prevent duplicate content. This does not only refer to same posts coming from more than one account at the same time; the ban likewise incorporates “substantially similar” or “generously comparable” tweets.
From now on while utilizing the Twitter API to distribute, share, or draw in with content on Twitter, you should keep in front of mind that,
Posting duplicative or generously comparative substance is never permitted.
But now the question is "How extraordinary do two Tweets need to be for Twitter to think of them as sufficiently different?"
Well, Twitter has not specified it particularly and has sufficiently given space to its users to decide themselves whether two Tweets are too similar to one another or not.
To help you play safely while sharing and resharing lots of content we have come up with a bunch of quick and easy ways that you could use to promote the same content more than once!
Writing unique Tweets to promote your content doesn’t have to take a lot of time or effort. Utilizing different Tweets to focus around various parts of a single article like below cases do, you can undoubtedly pile on an entire bunch of variations! Let's start with the simplest ways to do it:
1) Simply post the title of the blog post as a new tweet
First things first. Without complicating the process of tweeting, consider tweeting about your blog post directly with the blog title. Using the title of blog post directly is so simple that we almost feel guilty for using it.
But when you’re in a pinch and need to promote your content why not start by Keeping It Simple. Keep in mind; nothing ever can be more descriptive than the blog title itself.
I'm again repeating, Keep it simple!
2) Post an interesting question that is answered by the post
The content you’re sharing is packed with useful information – so why not pick your best gems and use those to turn out a few quick Tweets?
Choose a few of your best questions that are answered by your blog post, and copy/paste those into an update!
They don’t necessarily have to be questions that you asked in your blog post; you can also ask the questions that could relate to the persona you are targeting with your blog post.
3) Add numbers/statistics to your tweets
The blog posts you write probably make more than just one point. Post an interesting piece of data or a statistic that you bring up as part of the source information for your post. With its restricted character tally, Twitter is as of now an informal community that powers you to pick your words painstakingly.
When you're putting together some variations in a Tweet, try varying the content you offer to your audience.
4) Change up your media - (GIFs, Images, Videos)
Post a nearly similar version of the previous options or tweets, but with different images attached to the tweet to make it look different in your stream. Including media like pictures, GIFs, and Twitter cards for your Tweets have reliably enhanced engagement for quite a long time.
Tweets with image links get 2x the engagement rate of those without
Over that, switching up the media you offer can work wonders and can effectively distinguish your Tweets from each other – particularly with regards to the extensive content you provide to your audience!
Even if you are utilizing different media for making tweets, you should still consider changing the content when you're making Tweets; changing the media could change the amount of information being delivered to your audience. Consider how the content you compose is conveyed by the media you pick, and how it relates to the content you're connecting to!
- Add link of the blog post to the tweet as in above case.
- Also, add multiple images to your tweets.
Tweets that include links are 86% more likely to be retweeted
5) Different details matters
The blog posts you write never revolves around a single point; it probably makes more than just one point.
This one we wrote about our new Slack Integration, for example, includes points like:
- How can you get best out of your Slack Integration?
- How to connect Statusbrew groups to Slack channels?
- How can Statusbrew's Slack integration help you?
- How can it be used for running an employee advocacy programme
That would be sufficiently enough information to push or enforce a single promotional Tweet – but we could write a different Tweet for each one pretty easily!
It is so easy that we utilized it for some of our promos and so could use. Either you can list the benefits in the single promotional post, or you can pick one point for multiple posts.
Is Tweeting the same post multiple times even required or not?
One of the most exciting things about Twitter is the fact that, unlike other social networks, you have to go against your gut feelings. Twitter is an exceptionally time-sensitive social media platform, which means messages on Twitter have a short life expectancy. If in case your followers haven't seen a tweet within an hour or two, odds are they likely won't see it by any stretch of the imagination!
What are your favorite tricks?
When you’re promoting your content, what are the tricks that you make use of to form a bunch of tweets? Do you trust your collection of GIFs and Images?
What strategies have worked for you? You’ve seen some of our favorite strategies – now share your experience! If you feel that there is anything I missed, I would be more than happy to talk with you in the comments, or we can have this conversation on Twitter.