Writing a mission statement has been a very common practice among many businesses and brands for years now. It has now also initiated a trend among individuals to create one, called a Personal Branding Statement.
Personal Branding Statement is more like an attire that you wear in your professional area. Since it defines your field of expertise, you need to understand and craft one for yourself carefully.
Personal branding statement is considered to be a common phrase that explains only your profession to many people but in reality, it's a blend of multiple factors.
You have to dig deep into yourself and craft a statement that explains who you are, what you do to solve problems of your clients, how passionate you are about your expertise and what are your interests.
Your Personal Branding Statement always complements your personal brand.
I am going to take you through 4 simple steps that will conventionally help you to create a unique ‘catchline’.
How to write a Personal Branding Statement?
- Find out what you are passionate about
- Find the qualities that drive you as a professional
- Tell everyone how you can add value to their Business
- Highlight how you are different from others
1: Find out what you are passionate about
Understand your passion, think what motivates you. What are the things that you love to do? What are the challenges that you want to solve?
It can be designing, writing, painting, relationship advice or anything that you were working on already.
Craft it with a straightforward view that a reader catches it in a single glance.
For example- “I am an enthusiastic and friendly content writer who specializes in helping businesses grow”
2: Find the qualities that drive you as a professional
Understand the qualities that help you solve problems. You can get to know about these qualities from your friends or co-workers.
Mentioning your adjectives can raise a positive flag into the reader's mind.
For example- “I am an enthusiastic and friendly content writer who specializes in helping businesses grow. I am good because I hold an eye for details.”
3: Tell everyone how you can add value to their business
Think about the solutions you can provide to your followers or clients. Understand the kind of problems they are facing and show them that you can help them find a solution.
For example- “I am an enthusiastic and friendly content writer who is specialized in helping businesses grow. I am good at what I do because I hold an eye for details. I communicate your values with your prospects through my words.”
4: Highlight how you are different from others
This is one of the most important questions that you have to take into consideration while you write your personal branding statement.
There can be many reasons that differentiate you from your competitor but how you show it your clients should be a priority. Let’s say, you have a better sense of care which makes you deliver better customer experience.
Again, your close friends and co-workers can help you understand it better.
For example- “I am an enthusiastic and friendly content writer who is specialized in helping businesses grow. I am good at what I do because I hold an eye for details. I communicate your values with your prospects through my words. Give me a paper & let us brainstorm right away, I love to honor time.”
Now your personal branding statement should be added to your social profiles and offline curriculum vitae.
Note: Your Personal Branding Statement can be changed with time and experience.
What's your Personal Branding Statement?
Altogether your personal branding statement should define how unique you are among other people holding similar career interests. Your statement should be loud and clear for the ones who need you. It enhances your online visibility because the words in your branding statement make you more searchable.
If you are looking for people with similar interests, Statusbrew can help you find them.
Sit and spend the time to discover your personal branding statement that can hit the alarm button on the minds of your target prospects. This article will help you position yourself better amongst your competition.
What's your Personal Branding Statement? How did you write yours? Let everyone know in our comments section below.