There’s no doubt how social media has transformed the way businesses, marketers, and community managers market to their target audiences and interact with customers. It is well quoted by Mark Mckinnon (an American businessman) that, "Technology and Social Media have brought power back to the people."
But the glaring issue at hand has dependably been the measure of time you should contribute to do online networking right. So in this post, we’ll share the ‘time-saving’ tactics and tools we use to engage with our amazing social media followers.
PRO TIP: Learn how to build your Social Media Marketing Strategy from the scratch before getting into Social Media Time Management.
6 Important Things to Keep In Mind for managing time during Social Media Engagement
- Craft replies for common comments in advance
- Use technology to your advantage
- Use timers to power through distractions
- Use social media keyboard shortcuts ( for Facebook, LinkedIn, Twitter)
- Involve your team
- Use a social media tool for scheduling and publishing
The above tactics may look short and simple but once you master them, your 'Time Management' tactics would skyrocket your Social Media Marketing results.
1) Craft Replies for Common Comments in Advance
Answering to social media remarks ought to be a key component of your social media strategy. By giving extraordinary client benefit through social remarks, you hold existing clients as well as win new ones.
Quick replies additionally help influence your clients to feel valued. Pre-composed reactions can be valuable here, however, remember to personalize them so they don't read like answers from a robot. For an instance,
- Thanks for sharing this informative video!
- I loved the tactics you mentioned in your blog. Extremely valuable!
These are few common comments we get and following is how we react to these answers quickly by maintaining a pre-composed list of reactions. You could also say the following:
- 🙌Thank you for looking at it! Will you attempt any of the tips specified?
- Much obliged! Have you attempted any of the strategies previously? It'll be incredible to hear how it went for you!
Setting up the responses to these basic remarks and inquiries in advance can enable you to answer quickly as you don't need to think and react on your feet.
2) Use Technology to Your Advantage
We all know how important social media is for customer engagement. Instead of just taking too long to reply to your customers, why not use technology to your advantage?
Using a tool like 'Text Expander' is another great way to help you communicate quickly and accurately across social media. It has been a huge boon for us at Statusbrew. It allows us to respond to our customers quickly by saving not just minutes or hours, but weeks worth of time.
Text Expander acts as a productivity multiplier and lets you instantly insert snippets of text from a repository of content, as you type – using a quick search or abbreviation.
If you have come up with a list of replies as indicated by tip 1 above, you could add them to this application. You can customize the abbreviation for each of your snippets. "Kick your productivity up a notch".
3) Use Timers to Power through Distractions while Social Media Engagement
One of my most loved strategies to be more productive on social media is to spend less time on projects instead of allocating more. Limiting the time you spend on a particular task not only save time, but also help you make a conscious choice about how much time to spend on your work.
Not having enough time is a myth. It’s what you choose to do with it - Craig Jarrow
A standout amongst other approaches to limit the time you spend on a task is to set a clock and pick a particular end point for that work. Pomodoro Technique apps can help in this. The Pomodoro Technique can enable you to power through distractions, hyper-focus, and get things done in short bursts, while taking frequent breaks to come up for air and relax.
One thing that one of our employee, who manages our social media profiles, do is this: he schedules two 25-minutes time blocks every day to respond and engage with our community and fans. And guess what? He comes out to be more productive as compared to the ones spending more time on social media engagement.
5 Recommended Pomodoro Technique Applications:
4) Use Social Media keyboard Shortcuts (Facebook, LinkedIn, Twitter)
As a social media marketer I tend to spend a lot of time on the various social media platforms often repeating the same actions: Like, reply, and more. And to save time while performing these actions I make use of various keyboard shortcuts.
Do you know - According to Brainscape, you can save up to eight workdays per year! Just by using shortcuts. Not only does it save you days of work, but it also exceptionally boosts your productivity.
Thus, I have curated a list few Social Media Keyboard Shortcuts to save you time.
Keyboard Shortcuts: Facebook
Facebook keyboard shortcuts differ by computer operating system and by browser. Find the right combination of keys for your browser in the list below, and replace # with the access key number listed under Access Keys below.
- Internet Explorer for PC: Alt + #, then Enter
- Firefox for PC: Shift + Alt + #
- Safari for Mac: Ctrl + Opt + #
- Firefox for Mac: Ctrl + Opt + #
- Chrome for Mac: Ctrl + Opt + #
- Chrome for PC: Alt + #
0 - Help
1 - Home
2 - Timeline
3 - Friends
4 - Inbox
5 - Notifications
6 - Settings
7 - Activity Log
8 - About
9 - Terms
Keyboard Shortcuts: LinkedIn
Here’re two browser shortcuts you can use when commenting on a post:
- Add an image: Tab + Enter
- Post your comment: Tab + Tab + Enter
Keyboard Shortcuts: Twitter
Hop to different Twitter pages with these keyboard shortcuts:
- g + h – Home
- g + n – Notifications
- g + r – Mentions
- g + p – Profile
- g + l – Likes
- g + i – Lists
- g + m – Messages
- g + s – Settings
- g + u – Go to user
5) Involve your Team in Social Media Engagement
Implementing a Social Strategy is an extremely time-consuming process. In order to be productive and save time, what can be better than involving your team in social media engagement?
Distribute the work among team members by assigning them a role. This can make the process more productive and less complex. When everyone knows their roles and responsibilities, it takes less time in execution.
Use Statusbrew for teams to manage your Social Media activities by assigning different roles and permissions to different team members, it’s the most productive way to act on Social Media.
Assigning roles can look like-
Blog Post Creation and Distribution - Team Member 'X'
Video Script Creation and Editing - Team Member 'Y'
Social Media Engagement - Team Member 'Z'
6) Use a Social Media Tool for Scheduling and Publishing
One of the foremost steps to win audience that spans across different time zones and location is creating a beautiful post and then sharing it on all the Social Networks.
The more relevant and interesting content you post across social the more your audience engage. Let’s break down the process:
- Finding a quality content
- Writing the text
- Sharing a link
- Finding an image
- Posting it on all Social Networks
This could be very time consuming!
I may sound little biased here, but in case it might be useful, here is my favorite tool to save time on social media. With respect to the above checklist, Statusbrew is my favourite application that offers all the features that can enhance the way you look at your content scheduling and publishing. It act as a complete package to save time on social media.
Apart from easy-to-navigate calendar view, it provides you the best support in publishing on Twitter, Facebook, LinkedIn, Google+ and Instagram by categorizing your time to hit the right audience living in the different time zones.
Moreover, the feature of content suggestion and an inbuilt media library provide user with an endless supply of curated & quality content and visuals respectively.
Previously, finding the right picture alone used to take about 2 minutes but now with everything available in just one page, you can easily create a highly engaging post in under a minute.
Takeaway: Through this webinar, learn how Statusbrew can help you publish
Other recommended Social Media Scheduling Tools out there:
Over to You!
So, connecting with your fans and followers is an incredible method to build your brand. While the procedure can in some cases be tedious, there are strategies and tools that we mentioned above that can limit the time it takes for you to connect with your followers while remaining genuine.
If you have any query or feedback, please feel free to leave a comment in the section below, or you can also send us a quick message.