In February 2018, Twitter announced new guidelines to prevent people from misusing multiple Twitter accounts to amplify a message artificially. Twitter has provided detailed definitions of what constitutes SPAM in the Twitter Rules and Automation Rules, and had all advised third-party apps and all users to keep two specific policies front of mind:
- Posting duplicative or substantially similar content, replies, or mentions over multiple accounts you control, or creating duplicate or substantially similar accounts, with or without the use of automation, is never allowed.
- Posting multiple updates (on a single account or across multiple accounts you control) to a trending or popular topic (for instance, through the use of a specific hashtag) with an intent to subvert or manipulate the topic, or to artificially inflate the prominence of a hashtag or topic, is never allowed.
The first step to adhere to these changes was when we stopped the simultaneous posting of a Tweet across multiple Twitter profiles. Following which, we had shut down the creation of new Content Recyclers but still allowed the old recyclers to work giving our users time to get familiar with CSV Upload.
Now, it has been over six months, and we're finally sunsetting the recyclers for all social networks. From September 10, 2018, we will no longer be sending posts from your Recyclers.
We understand this change might be disruptive for some of you and apologize for the same. However, we have made sure you can easily export your Recycler posts and use them for scheduling via CSV Upload.
Exporting your Recyclers to CSV files
Please make sure you Export your Recyclers by September 30, 2018, to avoid your posts from being lost permanently.
Go to Publish
Select Content Recycler from the left menu
Beside each of your Recycler, you'll see the Export button. Click Export, and you'll be notified to download the recycler in the form of a CSV file as soon as it is ready
Right click on the Download notification, select Save Link As and save the file as CSV to your system
Go to 'blue' Compose button from the left Navigation bar, and choose CSV Upload
Select the Profile for which you want to upload this CSV
Select Pre-select Category. Since you already know which category your old recycler was running on, you can choose the same from the list of Categories displayed.
Upload the CSV you had exported previously, and all your posts would be scheduled again
Note: When your publishing queue is about to run out, you may upload the same CSV file again by making changes in the posts to make sure you're not violating the policy by rescheduling the duplicate posts again.
Even if the policy changes are just for Twitter, our research confirms that posting duplicate content to any other social network like Facebook pages does drastically kill the reach of your posts, while adding to spam.
We believe that our new composer experience is a small step towards helping marketers create authentic content. We’re currently exploring solutions to help you schedule retweets for your old posts while doing the right thing by the Twitter community.