People have widely used the term Evergreen Content in recent times, but only a few of them know what exactly it is and how it can prove beneficial for any business. It can be defined as a piece of content that stays 'fresh ' for a more extended period of time or maybe forever.
It must impart features like:
- Quality and relevancy for the readers
- Informative over a widespread period of time
- Add value to the audience
It can be anything from a blog to an infographic and does not require to be long enough. Your content should serve the necessities, i.e., being superb, extraordinary, and meaningful in the long run too. In other words, it keeps on being pertinent long past its published date, with search traffic developing after some time. Remember, this type of content is for the long term results because it may or may not produce results in a short time but definitely in the long term.
Sometimes evergreen content is also referred to as sustainable content, but it should not be mistaken with the word 'sustainable '. All online content is sustainable and not only the evergreen content. After all, a blog doesn't simply disappear after you publish it!
Now the question arises - which content is evergreen and which is not? So here, we have gathered some Evergreen Content Examples:
- How-to content
- Product reviews
- DIY videos
Topics that function well for creating evergreen content includes health, finance, career, family, and relationships since these topics are a part of our everyday lives and are never-ending. These are the topics that a person has to face at least once in his/her lifetime. So there are many chances that he/she will search for it on the internet and bring consistent traffic.
Whereas content on trending topics can never have a long-lasting effect as it may bring spiking traffic to your site, but that will be for a short span of time. Once that trending news is over, your audience may fallout. Some of the popular websites which produce this type of content on a large scale are about.com, Wikipedia, IMDB, and many more.
Undoubtedly, evergreen content provides many more benefits other than driving traffic over a long period. Let us have a look at some:
1. Supports SEO Strategy
Evergreen content shows way more productive results in terms of SEO (Search Engine Optimization) than we can think. It gives your content a smooth flow of keywords that rank and makes internal linking natural for your website. In fact, the informative nature of the content helps you to grab external links as well. Like, if publishers who are writing about similar topics and need to add outside resource to provide context to their content, and find your content attractive then chances of getting a backlink for your site increases. Content that stays 'fresh' consistently has proven to reduce the bounce rate for a website as the user is always interested in reading that kind of content. Hence, increasing the chances of getting a high rank in SERP (Search Engine Result Pages).
2. Drive Prospects To Your Sales Funnel
Write content related to your work field and try to answer questions related to the industry like FAQs or some other basic knowledge. It will help readers, customers, and clients learn more about you, what you do, and what you sell, which will eventually help you reach the top line of your linked business. This will help you to generate leads and get quality customers with less investment. Hence, content plays a significant role in driving new prospects for building sales.
3. Drives Traffic Continuously To Your Site
Forever fresh content is crucial for getting traffic to any website and at any stage. It is the best way to get the maximum outcome for the time, money and resources invested in content strategy, which eventually helps in building momentum over a longer period of time. Seasonal and time-sensitive content requires attention all the time, whereas content with higher shelf life requires one-time attention and provide results for the rest of the time.
4. Position Your Brand As An Industry Leader And Builds Authority
The importance of building authority and credibility cannot be underestimated in any industry. Timeless content is provided to fulfill the needs of various users and is most relevant. Therefore, it adds value to a much bigger and wider range of audience, which ultimately helps the website, publisher and the business earn respect, credibility, and trust in the eyes of the users and will build authority for your website. More trusted users will boost searchability and will increase your brand's Google searches for the best. This way, your brand will get some good reviews and make people recognize you as an industry leader through your content. Thus, we can say that making a mark in your industry has to go through the process of creating content that lasts long.
5. Improve Search Engine Rankings
In this era of internet marketing, ranking on the first page of SERP is everything and content with a higher shelf life is a powerful way of reaching that goal. The complete package of quality content, appropriate keywords, link building, and traffic engagement will bring the top scores in search engine rankings for you. Ranking on the first page will gradually generate even more traffic and thus improves DA (Domain Authority) for your website.
6. Connect With Your Audience On Social Media
In today's world of social media, the presence of a business on social media is a must. Youth checks the quality of brands from its social media presence. It is the easiest way to connect with your audience and grow your engagement. As this kind of content has general topics, discussions are really easy to build and proves helpful as well, for both the business and customers.
Signing up on social media handles will help to reach a wider audience and make brand awareness effective. This will give way to more conversations, that leads to more engagements.
You can take the help of Statusbrew's Engage Section for handling your audience conversations.
It will surely ease your tasks.
The concept of evergreen content is known but is not efficiently utilized to the core. There is still room for growth and development. There are many chances that your competitor will also be one of them. So be vigilant and pull up your socks for getting one step ahead of your competitors.
However, at the same time, it will be foolish to expect an immediate return as it is a kind of long term investment. It will give you return over a long time, so be patient and work on the quality that sustains and stays fresh for a long time.
Rather than exclusively relying upon topical content for your websites utilize the blend of both the evergreen and topical content. By doing this, you not only keep your content strategy streaming but also keep it dynamic for quite a while.
Few things to keep in mind while writing an eternal content:
- Answer FAQs related to your topic as much as you can and make the users feel like they have got all their solutions
- Make it simple, easy to understand but creative and attractive as well
- Last but not least, distribute it as much as possible
What are your strategies for creating evergreen content and sharing it with your audience?
We'd love to hear your views in the comments below!