It is well quoted by the co-founder of Intuit, Scott D. Cook that A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is. People invest a great deal of time and energy in social media. They talk to each...
Who does not want reliable and qualified search traffic these days? But to increase the number of visitors to your blog, would it be advisable for you to utilize a social media platform like Instagram? Well, thinking about Instagram's prevalence and reach, the appropriate response is more likely to be...
Employee Advocacy has been a standout amongst the most stylish favorite buzzwords in marketing in recent years. We can define Employee Advocacy merely as a sustainable program to encourage employees to share brand values and messages organically. It helps to increase the reach of the brand organically. According to Pew...
Two fundamental truths exist when it comes to the popularity of a startup. One is that a startup should offer a great product to the audience. The other is that a startup also requires the right social media marketing techniques to advertise that product. Remember: Nothing kills a good product...
How do you manage to prioritize all your Social Media Marketing tasks? From Social Publishing to Community Management and Brand Monitoring, it can be overwhelming to think about all the tasks marketers need to complete each day. Thankfully, there are just so many time-saving Social Media Marketing or Social Media...
There’s no doubt how social media has transformed the way businesses, marketers, and community managers market to their target audiences and interact with customers. It is well quoted by Mark Mckinnon (an American businessman) that, "Technology and Social Media have brought power back to the people." But...
As a Marketer I adore Slack. It has played a significant role in keeping me connected to my team and strengthening communication around client work. It is a natural hub for many businesses, thanks to its powerful chat tools— but chat alone isn't enough to get things done. For all...
Webinars are extremely common these days. There might be chances, everywhere you turn, you see one or the other person promoting a webinar. Does it feel like you’ve entered a webinar jungle? Well, there’s a good reason these online seminars are everywhere. It’s because — they actually work!...
"We require a Social Media presence!" This is a thought we are sure every Startup owner has had at some point in the course of recent years. Afterall, with everything online these days, your Startup cannot afford to not be on social media. But the question is how...
