Gone are the days when the catchy headlines were enough for a writer to engage a reader for a plain text journal. In today’s era of eye-pleasing visuals and graphics, the text has turned out to be a mere custom of necessity. How so ever smart a content might be, focussing only upon the text is going to disinterest your prospects and readers for the reason of being flat or dull.
Whenever a content is generated, there are two cases. One, the reader reads and forgets, and the other, the reader reads and reacts! If you are getting enough of the reactions on your generated content, it is a clear sign that you are striking the right chords with your audience. Now, understanding that we can’t forcefully make someone read or know about your brand or business, it is essential to take the Content Beyond Text!