Expert Tips On Dealing With Facebook Organic Reach Change

PepsiCo was one of the first food and beverage brands in Thailand to drive conversion campaigns that aimed at encouraging e-commerce catalog sales. It has been gradually investing in branding campaigns across digital platforms especially on Facebook. 46% of their referral traffic comes from social media and Facebook alone accounts...

Social Media Listening: Benchmark To Your Brand Presence

McDonald's that started modestly as a small barbecue restaurant has now turned into a staple of pop culture generations with close to 37,000 locations globally. These numbers might fascinate us, but with that many customers scattered across the world, there comes a challenge for this food chain -- providing...

Social Media Marketing: Tips to Maximize ROI

Using social media for marketing your business does more than improve site traffic. It provides a valuable venue that can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. But be honest! Is your social media marketing getting you the desired return on...

Influential Social Media Marketing Campaigns of 2019

Social media marketing campaigns are the new-age advertising and marketing efforts. These are online practices that integrate the world of social media and the objectives of a business in an innovative way. For example, you have an ABC clothing brand, and you aim to globally expand your business, then social...

Ultimate Marketer's Guide To Instagram Hashtags in 2019

[Knowing how to use best hashtags for your business is crucial this season to work efficiently on Instagram. Here's what you need to know about Instagram hashtags in 2019!] Many words have been added to the dictionary in recent decades thanks to social media, but few have become so widely...

How To Utilize Social Media Platforms For Sales?

Social media has probably become an essential cog in the digital marketing mechanism. With its extensive reach and enormous user base, social media is apt for businesses and marketers who want to reach out to their audiences. With the technology advancements over the past several years, social media has exploded...

[Webinar] Metrics & KPIs Every Marketer Should Track

Marketing metrics and KPIs (Key Performance Indicator) are specific numerical data that are calculated by every marketing team to measure the alignment of their growth with the goals to achieve. In other words, we can say they are used to check the performance of any set goal. Metrics can be...