Social Media can suck time out of your day and especially as a business owner, you just can’t afford to sacrifice any time. Whether it’s giving back to your audience and users with free giveaways or joining an important social cause, reciprocation is an extremely important. Communicating transparently, honestly, and regularly with your Audience will build their trust with you over time. They will look to you as a source of reputable information and services.
But, one big scary question remains:
“How to Automate social media interactions, without having to sacrifice being engaged in conversations with your audience?”
It’s certainly a good question, and fortunately, it’s also the one I have an answer to!
We, at Statusbrew, have a solution to this which aims to ease out the whole experience, thereby the feature Rule Builder. As the name suggests, all you do is set rules for automation and then allow us to do all the work. Whether you’re around or away, the Rule Builder of Statusbrew is the Compass that works around the clock for all those who step into your social world.
How does the RULE BUILDER work?
There are three critical parts that need to be defined when setting up the Automation process with the Rule Builder:
RULE EVENT: ‘When’ should the Rule Builder be Triggered?
Being an event driven process, you have to select when should the Automation process get initiated or activated. There are four possible events that you can choose from:
- When someone Follows you.
- When someone Mentions you in their Tweet.
- When someone Adds you to a Twitter List.
- When someone Retweets your post.
For example, you would like to send a ‘Thank You DM’ to users who follow you in their specific local language. You would choose the 1st option and go to the Next Step.
RULE CONDITIONS: ‘Who’ all should be included within an Event?
Conditions refer to the set of filters options that streamlines the list of users defined within an Event in the previous step. With the combination of multiple Activity and Demographic filters, you can target specific users of your Twitter Community.
In the example discussed above, you can apply the Demographic filter ‘Select languages’ from the menu and choose one language (Spanish) of the users you want to target and would craft the DM for. Besides these filters, you may even interact only with a Targeted ‘Source Audience’ when they trigger the Event Rule selected in the previous step. Let’s say you have added '#Marketing' and '#Spanish' as your sources to monitor. So, applying the Source filter here would let you send this DM to the users you had earlier found and followed under these sources, follow you back.
Moreover, you can even include or exclude the users from your Rule (e.g. English and Japanese users), whom you have already listed together under your Tags.
RULE ACTIONS: ‘What’ should happen?
This last step gives you the end-result of Automation, the action that would automatically be performed on your behalf, when both the event chosen (First step) occurs and satisfies the conditions (Second step) defined.
Based upon the above the steps:
- You can Send users a Direct Message.
- Mention them in a Tweet.
- Add them to a Tag.
- Add them to a List.
- Whitelist them.
So, according to the example we’re discussing, you’ll choose the first option to send them a DM and draft is according to the language filter you applied.
Lastly, all you need to do is to Save the Rule and it would appear in your Saved Rules. And here, every time a Spanish user follows you, the DM you had crafted would be sent automatically.
Another example where Rule Builder could be used.
Let’s say you’re a fresh Startup. Anyone who follows you would seemingly be interested in knowing your growth and developments. It’s important to stay in touch with them as they could be your first potential customers. Therefore, you can tag them all together so that you know where to find them quickly.
Rule Event: Follows you.
Rule Condition: Profile image, Not a zombie (Zombie Filter), etc.
Rule Action: Add Tag.
The whole idea of automation using Rule Builder is to make your first round of conversation sound friendly and approachable rather than just mechanical. If used smartly, with this feature would save a lot of your time with a huge scope of business growth. Although it is automation, but with a little art of personal touch and gratitude, it is no longer just automation. So, let your Rules own your social media experience the right way!