Feb 21, 2017 | Amol Gupta (@easyamol)

Automating your social media marketing with the help of appropriate tools and having a solid plan in place from the beginning, can supercharge your marketing process. Whether you’re a startup or corporate brand, it has the potential to be a complete game changer. Statusbrew provides an all-in-one solution to your social media marketing efforts. Our strong solutions will revolutionize your way of working overnight, and help you gain back your valuable time. By giving yourself more head-space to view the bigger picture, you can improve each step of your processes and grow your community, using the solutions we provide at the each step of your sales pipeline.

The root of your social recognition is the content you publish. From scheduling your posts to measuring your reach, we have a whole set of solutions for Content Publishing.

In this blog we will be focussing on the Stages of Automating the Sales pipeline and our features complementing each stage:

Identifying Potential Customer Base using Sources By Statusbrew.

The process would start with identifying the users who could be your potential customers. This can be done by adding your competitor brand as Source.
Adding a source is easy, you just click on the Home tab on the top bar, and on the next page you’ll find an option to ‘Add Source’. A Source can be: 

  • A Twitter profile which could be a brand, competitor or an entity you are interested in is evolving over time in comparison to your own.
  • A Keyword or Trending Hashtag you would want to track i.e. a service or product you provide or a pain-point you solve.

To know more about Sources, click here.

Once they’re added as Sources in Statusbrew, you’ll be able to track their Audience in comparison to yours. If the source is a competitor profile, you’ll find everything from that competitor’s loyal Fans, to their New Unfollowers (so you have a chance to grab them). If the source is a keyword, #hashtag or a list, you’ll be able to see all the users actively talking about that topic. You can engage on the topic or follow users of that topic.

Sources

You may even further use Statusbrew filters and sort functionality to only show the type of audience you want to target.
Learn more about, How to use Filters in Statusbrew.

Once you identify the users you want to target, you can let them know of your existence by either sending them a Direct Message, Tweet or by simply Following them. All these actions are super easy to do in Statusbrew.
Learn more about, How to send Direct Message or Tweet to all your audience.

Checking Conversion of your Follow actions.

Once you’ve connected a source to monitor and followed users through that source, the next step involves observing the follow-back rate. For this, we have a feature which we call Conversion. It’s located under the Insights drop-down in the left criteria bar of your profile’s audience.
You’ll find the number of people you followed and the percentage of those followed you back. This is the basic insight where you’ll be able to understand how interested the users from each Source are in your product’s domain.

Conversion

Whether someone shows interest in you by following you back or mentioning you in their tweet, it’s necessary to initiate a conversation with them. It’s good to begin building relationships with customers from the beginning. Our next step explains how to automate this spark off conversation using our Rule Builder feature.

Initiating Sales efforts using Rule Builder.

This is the most important stage of connecting with a potential sales lead. If you understand how users have reached your profile, you can nurture that lead by initiating a conversation with a highly customizable message that seems personalized and remove the feeling of dumb automation. This is where Statusbrew Rule Builder makes all the difference.

Statusbrew Rule Builder is smart as it understands and learns where your users are coming from allows you to customize your actions appropriately. Say you would like to send DMs to people who used a specific #hashtag. You can then trigger an action based on that. You can perform actions such as sending a DM, Tweet or Tagging them for later review.

A rule is triggered for a single event. Although you may (and I highly recommend) create multiple rules for different Events and Sources.

We can see a case where some users from your biggest competitor brand whom you had earlier followed (after finding through the Source feature), follow you back. A rule can be created that should send them a personalized DM, thanking them for the follow back and at the same time providing with lucrative discount coupons for their first purchase from you. This would initiate a sales lead effort from your side. You can also automatically tag them under a ‘Sales follow up’ tag which you can monitor under the Segments criteria in the left activity bar of the Audience section. This will make it easy for you to send follow-up messages to them.

Rule Builder Conditions

 

Rule Builder Actions

To know more about Statusbrew Rule Builder read our step by step guide.

The Personal Engagement for Converting Leads to Sales.

When you leads reply to your DM or mention you or perform the action you had set according to the rule you built, you can setup a rule that can add them under a Tag that you set. In this way, you can create a list of users you need to convert and provide them to the sales team so they can make the required sales effort.
At this stage, your company’s sales team would determine whether the prospect is Qualified. Once the prospect is Qualified, it’s your turn to help drive the prospect toward the sale.
(Tip: Use Linkedin with Twitter to gather data for your prospect and target the Decision Makers)

Once you have automated your Twitter Sales pipeline through Statusbrew, leads will no longer slip through the cracks. Moreover, you’ll be able to work faster because everything will be available to you in one place - no more digging through notes or emails to figure out what needs to be done next.
From the management perspective, you’ll be able to gather reliable data and identify bottlenecks that you’ll need to address over time to improve the sales process. For example, with the Conversion, you will be able to identify the best performing Sources so you can improve the chances of getting the lead and with the Rule Builder, you will be able to identify if the lead that you are collecting is interested in you and if most leads drop off after the Auto DM they receive, it should mean you’ll need to make changes at that step, by either changing the Automated message, switching the type of audience you are targeting, or content you are publishing.
(Tip: Use Statusbrew Publish to measure the effectiveness of the content you are publishing)

Here's a quick video of the whole automation process:


Social media allows companies to build relationships of trust and brand identity. When keeping your brand name in front of customers, they should be aware of what you have to offer. The more information you have about your leads, the easier it is to segment, nurture and score them. The goal of Automation is to systemize and automate what doesn’t require your day to day touch, while also making time to be responsive and engaged. This can condense hours of social media chores that happen throughout your day into just minutes of work, making the advantages obvious.
With Statusbrew, don’t just Automate - Automate better!

Amol Gupta (@easyamol)

Tech Freak | Dog Lover | Wanderlust | Content Manager @Statusbrew