Instagram’s prime focus has always been building connections and communities. It has always tried to serve itself as a platform for aspirants to become Influencers.

A lot of people have cashed in on this ability of Instagram and have garnered credibility on it. But recently, there has been an observed shift in the approach of people becoming an Instagram Influencer.

After the inception of applications like Instagress, Instaplus, Instadub, etc. there was an observed increase in the amount of spam activity. People were turning into Instagram Influencers just by spending money on these applications buying followers.

These apps provided features like auto-liking, auto-following, auto-commenting which allowed people to market their account without putting in any effort.

Realizing this huge spike in accounts with automated behavior, Instagram decided to do away with these third party applications.

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What happens when a group of people, dedicated to come up with a solution, sit together to brainstorm? What happens when these people decide that they want to solve an issue that will pave way for future?

The beginning of something great happens, something different but brilliant all the same. What comes up is an idea, one that will leave a mark on the world. An idea to organize the biggest Global Conference in Amritsar, SBCON.

SBCON was not just a one hit wonder; neither was it a half hearted attempt to appear as a blip on the world map, rather its aim was to provide an opportunity where enthusiasts from programming, marketing and design domains could come together and learn, educate and create something that was truly astonishing to witness.

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Instagram has emerged not just to be the ‘one of’ but the leading image sharing social platform in the world with 200 million daily active users and 700 million monthly active users. Considering that it started out as a regular check-in app, Burbn, this pivoting decision was one that surely worked out for them.
 
What’s interesting, or rather curious is how did Instagram know what and when to pivot to? In the early days of the app, the founders, Kevin Systrom and Mike Krieger, while analyzing the user behaviors noticed that majority of them were using their application only for posting photos and commenting on someone else’s photos. They knew that they had to change certain things in the app. This is when Instagram came into existence. It was primarily made possible because of the analysis of user behavior.

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May 19, 2017 | @easyamol
Pricing strategies have always been a hot debate. When it comes to converting consumers, the secret to SaaS sales is learning what your buyer wants to pay for and understanding consumer behavior. Emotions and psychological triggers influence purchasing behavior. If one understands these subtleties in the human mind, businesses can find creative ways to ethically motivate more buyers towards saying “Yes!” to their products and services.
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May 19, 2017 | @easyamol
Every Support team often hits a point where the volume of support tickets or emails grow large enough to increase stress levels and then the ability to carry out responsibilities suffers. It then becomes very difficult and important to decide, how to tackle all load and which ones to tackle first. All along the process of closing the support tickets, it’s equally important to identify the right leads so that the sales teams can start their part of the role as soon as possible.
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May 01, 2017 | @easyamol

The SaaS metrics business model is unique from almost any other. Unlike enterprise software firms which rely on large, upfront fees to get quick returns, SaaS business model relies on small amounts of recurring revenues. For the same reason, SaaS companies need to pay ultra-close attention to metrics that show their ability to attract customers at a reasonable acquisition cost, generate recurring revenue and retain customers. The three key categories for metrics can be defined as - Marketing, Sales and Customer Success.

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Apr 27, 2017 | @chiax
Customer Success is a new discipline that brings together the business functions involved in post-sales processes in Software as a Service (SaaS) companies. The growth of a SaaS applications is driving an emphasis on product adoption, usage, and churn - because it’s easier than ever for the customers to switch services at the time of subscription renewal. Your best bet to avoid this is to keep your customers happy with your product. If they’re happy they’ll use it, renew it, buy additional products and provide insightful feedback. After all, it’s customers who keep the companies in business.
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Apr 21, 2017 | @chiax
Churn rate is easily one of the most essential metrics when measuring the performance of SaaS businesses such as Statusbrew. Success depends on not just getting customers, but on keeping them over time as a lot of time and money is spent on acquiring new customers. Since this investment pays off over time, the goal should be to have customers stick around for as long as possible. If your churn rate stays low, then there is one less thing to worry about in a SaaS model.
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Ever since we launched Statusbrew, our community members have inquired about an Affiliate Program that they could join. For those who are new to Affiliate Marketing and Affiliate Programs, the idea is that we’ll pay you for the new customers you bring in. The people who sign up using your link will also get incentives.The constant changes in the marketing dynamics always call for a new and a fresh way to allow people to increase the productivity of their business and their personal band. Keeping this in mind, we hereby announce the Statusbrew Affiliate Program. 
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Businesses have a big impact on the society that surrounds them, and the best way to make this impact positive is to contribute to a Social Cause. Although we aren’t an NGO, we try to approach the CSR strategically, recognizing the symbiosis between businesses and society here at Amritsar, and living on the values, both internally and externally. With the initiative of two of our core members Michelle and Rishabh, we could 'Give Back to our Society', by organizing our first ever cleanliness social drive under the name #BetterAmritsar.
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