Instagram’s prime focus has always been building connections and communities. It has always tried to serve itself as a platform for aspirants to become Influencers.
A lot of people have cashed in on this ability of Instagram and have garnered credibility on it. But recently, there has been an observed shift in the approach of people becoming an Instagram Influencer.
After the inception of applications like Instagress, Instaplus, Instadub, etc. there was an observed increase in the amount of spam activity. People were turning into Instagram Influencers just by spending money on these applications buying followers.
These apps provided features like auto-liking, auto-following, auto-commenting which allowed people to market their account without putting in any effort.
Realizing this huge spike in accounts with automated behavior, Instagram decided to do away with these third party applications.